Willard is a specialist public affairs consultancy, providing political counsel and strategy, media relations, event management and advocacy services.
Willard is a specialist consultancy, providing public and media relations, political counsel and strategy, event management and advocacy services.
Our experience will help you to develop and shape your policy and strategy in a way that assists political stakeholders to understand and embrace the outcome you are seeking.
Willard will work with you to understand and research your issues, design solutions and refine messages to ensure they resonate with decision-makers, key influencers and, when appropriate, the media.
We develop and implement campaigns tailored to the issue and to your business. Our strategies and methods have delivered successful outcomes to our clients and the companies we have worked for over many years.
Willard is based in Sydney, with personnel in Canberra every federal parliamentary sitting week briefing members, senators and their personal staff on behalf of our clients. Regular contact with decision-makers at State and Federal level maintains trusted relationships, demonstrates our long-term commitment and offers constant opportunities to convey messages.
In two decades working in the Australian political environment, we know that the right preparation and strategy, implemented by trusted and credible advocates, can deliver durable, productive policy outcomes.
Our relationships with political stakeholders are deep, have been developed over many years and are based on trust and mutual respect.
We represent our clients in a non-partisan way and, despite the diverse political leanings of the Willard personnel; we enjoy strong relationships on all sides of politics.